Giving to Health


7.9 %


7.3 %

Giving to health includes cash and non-cash donations from itemizing and non-itemizing American households to U.S. health charities, including nonprofit community health centers, hospitals, and nursing homes; organizations focused on the treatment and/or cure of specific diseases; emergency medical services; wellness and health promotion; mental healthcare; health research; and other types of health organizations.

Giving to health is predicted to increase by 7.9% in 2020 and by 7.3% in 2021.xiv

The current projections for giving to health in 2020 and 2021 are higher than the historical 10-year, 25-year, and 40-year annualized average rates of growth for giving of this type.21

Specific factors that will significantly and positively influence health giving in 2020 and 2021 include:xv

  • Average growth in consumer expenditures on healthcare services,
  • Average growth in consumer expenditures on nursery to high school education, and
  • Average growth in household and nonprofit net worth.

These factors will account for the majority of the predicted growth in giving to health in these years.

However, average growth in consumer expenditures on service receipt sales of nonprofit organizations will temper these positive effects.

  • xiv All growth rates are based on predictions for giving in inflation-adjusted 2018 dollars using 2019 as the base year. The Philanthropy Outlook projects the growth rates of variables into 2020 and 2021; predicted growth rates are compared with the variables’ historical 10-, 25-, and 40-year annualized means. See Table 1 for these data.
  • xv For the definition of these variables and their sources, see the “Variable Definitions and Sources” list in the Guide to the Philanthropy Outlook model at The Guide to the Philanthropy Outlook model also includes a full list of the variables tested and included in each model, as well as information about the stability of the variables.